Sales Strategies
By John D. Mayfield, ABR, ABRM, CRB, CRS, e-PRO, GRI, Real Estate Business Magazine, March/April 2008
Integrate “Image” into Sales
Set goals based on findings of image audit
1. Write the word "image" as shown below on the first page of a flip chart.
Page 1 of flip chart should show the following:
Explain to the group that today’s sales meeting is on the "Five Key Points of an Image." You will use each letter to briefly describe your "acronym" for "IMAGE."
Ask: What’s the first thing you think of when you think of the word "image?"
Team members discuss their thoughts and reactions to this statement, allowing enough time for three or four responses to your question.
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Every manager should attend Risk Management! It covers complex issues in a short period of time and provides extensive training materials so managers can return to their offices and immediately implement change.
Brenda Kelly, The GROUP, Inc.