Technology
By Miguel Berger, CRB, GRI, Real Estate Business Magazine, March/April 2008
Optimizing e-mail
To serve or not to serve!
"Optimum technology" doesn’t mean "cutting edge." Optimum means finding, testing and adopting the best from the options available. Having optimum technology should be the goal of every real estate brokerage. Successful brokerages have already reached this goal.
Miguel Berger, CRB, GRI, a successful broker in Albany, N.Y., has tested a variety of technologies to provide the best service to his agents and clients. He has taken time to select the best tools and to carefully build the bulletproof system his agents currently enjoy. He shares one facet of that system with us in the following interview:
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Marketing for Competitive Advantage is a must course for anyone who wants to put all of their real estate marketing tasks into a usable, hands-on format.
Dominic DeFazio, CRB Candidate, Coldwell Banker Old Pasadena