You say you want an EVOLUTION?
By Pat Pickett, Real Estate Business Magazine, May/June 2008
You just got it ... Marketing transcends to find the consumer
Once upon a time, not so very long ago, the real estate industry poured billions of dollars into classified sections and specialty publications advertising homes from coast to coast. Take, for instance, the fact that while newspaper advertising dollars overall fell 9.4% last year, real estate classified advertising revenues fell a staggering 22.6% from $5.16 billion in 2006 to $3.99 billion in 2007.
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Strategic Business Management really forced me to examine what we do as REALTORS® and how I manage. This course is the difference between growing and increasing marketshare or going out of business.
Elizabeth Worrall Daily, CRB Candidate, Mary Worrall Associates