Technology
By Amy Chorew, Real Estate Business Magazine, January/February 2008
Adjust with Technology
New standards of performance for the modern real estate professional
Amy Chorew
NAR is turning 100 years old this year. Think where we have come in 100 years. Think how fast our business has changed since the mid-1990s with the introduction of the Internet into the business sector.
With this anniversary in our midst it is time to think about new standards of performance for our business. Why? Today's consumer is unlike any consumer we have ever known. This is because of the rapid acceleration of the Internet and the rate at which people like to communicate. They expect and deserve new levels of professionalism from us. These new standards start with our communication with the consumer.
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Strategic Business Management really forced me to examine what we do as REALTORS® and how I manage. This course is the difference between growing and increasing marketshare or going out of business.
Elizabeth Worrall Daily, CRB Candidate, Mary Worrall Associates