Coaching Corner
By Carla Cross, CRB, Real Estate Business Magazine, January/February 2008
Best Practice Strategies
Carla Cross, CRB
Manage a top producers in challenging markets
We all want easy success. We all want to "do it our way." And, if we're honest, in our quest for easy success, we fall into some habits that hurt us when times get challenging—like now.
In fact, now is one of the most confusing times ever for agents. Why? Because the majority of them came into the business when the business was going "gangbusters." They didn't have to generate leads, they didn't have to create follow-up systems, and they didn't have to contact old customers to make a decent living. In short, the business tricked them into thinking they didn't have to adopt best practices. It was just too easy to make a buck.
Members only feature
The rest of this page is only available to members of the Council of Real Estate Brokerage Managers. If you are a member, please sign in.
If you are not a member and are interested in becoming one, please read the membership information.
The CRB courses have changed how we analyze our books, agents and long-term retirement plans. They allowed us to pull ourselves out of potential financial ruin and create systems that even my tax accountant has been impressed by.
Jodi Wachholz Monroe, CRB Candidate, TEAM-UP Realty LLC