How to Recruit and Retain Agents in Today's Market
By Bart King, Real Estate Business Magazine, August/September 2007
An upside to the soft market is that the swarms of new agents drawn by the scent of easy money have dispersed, and those entering the business now have a true interest in real estate.
New licensees are no longer beating at the door to get into the real estate business, and experienced agents are looking for greener pastures. Now more than ever, brokers, owners and managers need a proactive plan for bringing in new talent and a finely tuned organization to keep top producers in the fold. Real Estate Business spoke with three nationally recognized experts in recruiting and retention to get their opinions on several hot-button issues.
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Marketing for Competitive Advantage is a must course for anyone who wants to put all of their real estate marketing tasks into a usable, hands-on format.
Dominic DeFazio, CRB Candidate, Coldwell Banker Old Pasadena