Shedding Light on Lead Management Myths
By Amy Chorew, Real Estate Business Magazine, June/July 2007
Automatic responses and drip systems are not doing anything to build relationships. This industry is built on referrals and creating relationships — something impossible to do with an automated e-mail.
Automatic responses and drip systems are not doing anything to build relationships. This industry is built on referrals and creating relationships — something impossible to do with an automated e-mail.
For the past few years, the real estate industry has been dealing with the changes the Internet has brought to the business. We have been changing and updating our Web sites to accommodate consumers' needs. Our focus has been on being able to get the leads quickly from our Web sites to our sales associates.
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Strategic Business Management really forced me to examine what we do as REALTORS® and how I manage. This course is the difference between growing and increasing marketshare or going out of business.
Elizabeth Worrall Daily, CRB Candidate, Mary Worrall Associates