CRB Council Partners with Matt Ferrara and Company on New Technology Course

Apr 14, 2008

The Council of Real Estate Brokerage Managers Launches New Technology Management Course Developed by Matt Ferrara

The Council of Real Estate Brokerage Managers (CRB Council) debuted a new course, Technology Management: Develop & Deploy an Effective Strategy for Your Office earlier this year to rave reviews. Matt Ferrara of Matt Ferrara & Company developed this course specifically for the Council. The CRB Council, an affiliate of the National Association of REALTORS®, with 7,000 members worldwide, is the premier industry organization for brokers, owners and managers. This brand new course accompanies the recent launch of a new and completely redesigned curriculum for the Council.

For 40 years, the Council has helped real estate professionals adapt to the complex challenges of delivering quality service, streamlining operations, integrating new technology and innovating business strategies. The Technology Management: Develop & Deploy an Effective Strategy for Your Office course reinforces that mission.

This dynamic two-day course can be licensed throughout the country by REALTOR^® associations and boards, franchises, CRB Chapters and other companies. Attendees of this course will build a comprehensive technology strategy for their company based upon sound principles of investment, deployment, training and management. Fundamental issues such as design of office infrastructure, budgeting, investment and deployment are combined with critical management issues, such as implementing an office technology and Internet policy to prepare brokers to succeed in the real estate industry of the future. Emphasis on technology tools for Web marketing, leads management, performance benchmarking and agent coaching are combined with workshop exercises that help participants tailor the learning objectives to their particular company goals and marketplace.

“I just took the new Technology Management course, and to simply say, ‘fantastic’ would be an understatement! This course was everything I wanted in a technology-based course. The content was very well written and the instructor was full of enthusiasm…Well worth every dollar,” Ed Nelson, ABR, CRS, CRB Candidate, GRI, e-PRO, RECS. For more details on this course and the upcoming offerings as well as the other management courses offered through the Council, visit www.CRB.com.